What is Digital Branding?

Every institution, organization, non-governmental organization, influencer or well-known person has a single purpose. That is to be a brand, to be remembered, to have a place in people's memories. Although this process was a little easier in the past, in this age, branding is now digital, like everything else. Let's see how it is.

What is Digital Branding?

In today's age, everything that happens around us happens digitally. That's why people care about the digitalization process. First of all, let's talk about why digital branding is so important.

Actually, the answer to this question is quite clear. Because users are digital, competitors are digital and the future is digital :) For these reasons, digital branding is more than a luxury or a postponeable strategy for businesses, it is actually a necessity. Every brand, startup or e-commerce business, especially with the aim of globalization, must adopt and implement digital branding as a basic strategy.

So, what is required for digital branding?

Actually, this is a very long journey. We can say that the starting point of this journey is the corporate identity guide. However, one step before the corporate identity guide is to create your brand's story and presence in the digital space. To establish a meaningful connection with your target audience, you need to turn to digital branding.

To put it more simply, branding is the message and promise you convey to your target audience. It includes not only your name, logo, and aesthetic, but also your message, identity, and voice.

What does digital branding involve?

*Brand Story

*Logo

*Web page

*SEO Study

*Content Marketing

*Social Media

*Influencer Marketing

*Digital Advertisements