Big Penalty for Wrong Advertisements on Social Media!

Social media advertisements have also been included in the content of increasingly followed social media posts. Advertisements appearing on content shared by many users on social media for both sales, brand awareness and information purposes are now under the spotlight.

How much fine will be imposed on the page that shares false advertisements on social media?

The Ministry of Commerce is determined to strictly monitor trade on social media. The Advertising Board, which operates under the institution, increased inspections of social media products. Serious fines were imposed on accounts that advertised improperly.

As you know, the Advertising Self-Regulatory Board has been appointed by the Ministry of Commerce within the scope of the Scanning of Social Media Advertisements with Artificial Intelligence Project since March 2022. This board examined the advertising agreements of the accounts referred to as 'influencers' and announced the balance sheet.

It was announced that a total of 6 million 388 thousand 802 lira of money fraud was implemented in the two-year period. So, what should be done to avoid facing advertising penalties on social media?

Influencers must clearly state that their posts are advertisements. According to the statement, the implementation made by the board is progressing positively. It was stated that illegal ad sharing rates decreased from 57 percent to 11 percent.

How is the amount of social media fine determined?

Penalties are imposed by taking into account factors such as the repetition of a post that violates the legislation, the size of the domain depending on the number of followers, the benefit and economic status of the influencers from the post.